Report column overviews

Several money columns appear across the profit reports and mean exactly the same thing wherever they show up. They are documented once, here, and every report's column header explains itself from this same text.

The two that most often surprise people are Settled profit and Estimated profit. They are not alternative views of the same money — they are two halves of it, split by whether the marketplace has finalized the fees behind each order, and they add up to the period's whole net profit.

Fees

The marketplace fees charged against this period — referral, fulfillment, storage, and more — combined into one total.

Net profit

What you kept after fees, cost of goods, ad spend, and refunds are subtracted from your sales.

Paid by

Who paid the customer's refund, as Walmart reports it. Expected: Walmart hasn't taken it from a payout yet.

Settled profit

Profit before ad spend, from the orders whose fees have fully settled. Settled plus Estimated, less ad spend, is the day’s net profit.

Estimated profit

Profit before ad spend, still resting on our fee estimates, from the orders the marketplace has not settled yet.

Profit basis

How settled a row's underlying fee data is, from fully settled to no fee data reaching it yet.

Total

Sums every row in the selected period and filters, not only the rows on this page. Hover a figure for how it breaks down.

Total

Sums every row, not only this page, and each row counts only its own items: an order with items in two rows counts in both. The headline above counts each order once, so the two can differ.

Breakdown total

Total = Shipped + Pending + Cancelled

Refunded (part of Shipped)

Refunded orders stay inside Shipped, so your total never counts them twice.